Our Story

Born and raised in Sydney, Australia, ROC Eyewear has been growing as a household name since 1995. 

Our mission is simple yet bold. Make affordable and conscious fashion-forward sunglasses that speak to all types of people. 

Aussie through and through. 

Our brand is deeply rooted in Aussie culture, and we are constantly inspired by our surroundings. With our fashion ranging from individualistic and versatile streetwear to laid-back and confident pieces, our style is an embodiment of both our coastal and urban environment. 

We aim to give our wearers a bit of that Aussie spirit by being unapologetically them, living life on their own terms, loving a good laugh and not taking life too seriously. 

You define ROC. 

We aren’t scared to be undefined. In fact, we thrive on being adaptable, versatile and accepting. We believe that there is not just one person that can wear ROC. ROC is defined by who wears them. They bring the sunnies to life. 


Our sunnies 

All our sunglasses are 100% UV protection and comply with Australian & New Zealand Standard AS/NZ1067.1:2016.

We are conscious. Our sunnies are Recycled & Reborn. 

We respect our environment which allow us to bring our ideas to life. With this always in mind, we have committed to all our plastic frame sunglasses being made from recycled materials from 100% post-consumer waste. 

The conscious range has been made from post consumer plastic waste that is Recycled into small pellets. These small pellets are then melted down and Reborn as the sunglasses you have always loved, but now with a little more heart and soul thrown in.  


Acknowledgement of Country 

We acknowledge and pay respect to the past, present and future Traditional Custodians and Elders of the country throughout Australia and the continuation of their connection to land, sea and community.