Born and bred in sunny Sydney, we’re a family-owned sunglass brand serving up stylish, planet-friendly eyewear since ’95. Our mission? To bring you sunnies so good, they’ll turn heads while treading a little lighter on the planet.
We’re all about a good laugh and not taking life too seriously and we want to share some of that spirit with you.
Rooted in Aussie culture and inspired by our surroundings, our style blends bold streetwear with laid-back coastal vibes. ROC is about being unapologetically you—adaptable, versatile, and defined by the person wearing them. You bring the sunnies to life.
Let’s talk about our sunnies.
Our plastic frame sunglasses are made from 100 % post-consumer waste, certified by the Global Standard Recycling.
All our sunglasses are 100% UV protection and comply with Australian & New Zealand Standard AS/NZ1067.1:2016.
Our Conscious Journey
Headlights, bottles, dental materials—the list of post-consumer waste goes on. But they all have one thing in common: they’re melted down into small pellets and reborn as ROC sunnies. Learn More